Become a Certified Marketing Controller
Learn to bring marketing activity together, assess the evidence, make sound decisions and keep work moving towards measurable results.
A Marketing Controller is the person who brings a business's marketing work together. They set priorities, coordinate teams and agencies, review the evidence behind proposed actions, approve what happens next and check the outcome. This is a marketing decision-making role, not a financial controller role.
What a Marketing Controller does in practice
Not a job title you'll find everywhere yet — but a set of responsibilities most marketing teams badly need someone to own.
Planning & approvals
Setting up clear approval workflows so campaigns and spend are signed off before they go live.
Governance
Applying consistent standards so marketing activity stays within budget, brand, and legal boundaries.
AI oversight
Checking AI-generated content and decisions before they reach customers, and keeping a record of that review.
Reporting
Producing accurate, defensible reports on spend, performance, and outcomes for leadership.
Audit trails
Keeping evidence of what was approved, by whom, and why — so activity can be reviewed after the fact.
Cross-team accountability
Coordinating marketing, finance, and compliance so nobody is surprised by what marketing has done.
Built for people who make marketing accountable
You don't need a technical background — you need to care about marketing being trustworthy.
Marketing professionals
Practitioners who want to formalise their operational skills and stand out professionally.
Consultants & agencies
Advisors who need a recognised, structured framework to bring to client engagements.
Marketing operations managers
Anyone already responsible for execution, governance, or reporting who wants it certified.
In-house & enterprise teams
Teams that need a named, accountable owner for marketing governance and AI oversight.
What you'll practise and be assessed on
The course is built around realistic tasks, not just theory — you'll be assessed on doing the job, not just describing it.
The course is platform-neutral and uses industry-specific scenarios, including automotive, healthcare, law firms, e-commerce, SaaS and manufacturing.
Learn through examples from your industry
Choose an industry and work through relevant marketing scenarios, measures, risks and decisions. You learn the same core Marketing Controller skills, but practise applying them in a setting closer to your own work.
Learning and assessment, in four steps
Every submission is reviewed by a person, not just marked by a system.
Learn
Work through structured online modules at your own pace.
Practise
Complete practical assignments based on realistic scenarios.
Human assessment
AI may assist with an initial marking pass against the published rubric; Dr Gemma Pybus personally completes the final review, written feedback and certification decision.
Certification
Pass the final assessment to earn your certification.
Personally assessed by Dr Gemma Pybus
Dr Gemma Pybus
Course Assessor
Dr Gemma Pybus is the Course Assessor for the Certified Marketing Controller programme. She personally reviews every learner's final submission and makes every final certification decision. AI may assist with an initial marking pass against the published rubric, but it does not make the final decision.
Meet the teamCPD accreditation
The programme comprises up to 24 hours of structured learning and has been submitted for full CPD approval.
Internal placeholder — to be confirmed
The name of the accrediting body and the final approved CPD hours are not yet confirmed. This section will be updated with verified details once CPD approval is finalised.
One price, everything included
Certified Marketing Controller
£349 excl. VAT
UK checkout price: £418.80 including VAT at the standard UK rate of 20%
One-off payment. VAT is added at checkout for UK-based learners — confirm the exact figure shown at checkout.
- Foundation Primer and all six Mission Briefings
- Controller Simulations based on realistic scenarios
- The Final Operational Review assessment
- Personal review by Dr Gemma Pybus with written feedback on every submission
- A numbered certificate and official completion record
- Lifetime access to the course materials
Enrolling for a team or have questions first? Get in touch