The people behind the course
Certified Marketing Controller is designed and led by practitioners with real operational marketing experience.
James Pybus
Programme Lead
James Pybus leads the development of the Marketing Controller programme and its practical learning experience. His work focuses on AI marketing governance, operational accountability, and helping organisations keep human judgement at the centre of AI-assisted marketing decisions.
Dr Gemma Pybus
Course Assessor
Dr Gemma Pybus personally reviews every learner's final submission for the Marketing Controller programme and makes every final certification decision, assessing against the published criteria with attention to evidence, professional judgement, risk awareness and clear written feedback. AI may assist with an initial marking pass against the published rubric, but it does not make the final decision.
What we stand for
Rigour
We publish accreditation, pricing, and outcomes claims only once they're confirmed and accurate.
Practicality
The course is built around real operational tasks, not abstract theory.
Accountability
We hold ourselves to the same governance standards we teach.
Programme sponsor: Corelantis. No Corelantis software is required to take or pass this course.