The course
A practical, human-assessed course that certifies you to bring marketing activity together, review evidence, and make accountable decisions.
Eight modules
Six Mission Briefings, a Controller Simulation module, and a Final Operational Review.
Foundations of Operational Marketing
Distinguish marketing operations from campaign execution and assess your organisation's operational maturity.
Marketing Governance & Accountability
Design approval workflows, escalation paths and audit trails for accountable marketing decisions.
Operational Infrastructure & Connected Systems
Audit CRM, ad platform and analytics integrations for governance and data-integrity risk.
Measurement & Performance Control
Build a KPI governance framework and document the evidence basis behind every benchmark.
AI Stewardship for Marketing Operations
Apply a structured human-oversight framework to AI-generated marketing recommendations.
Execution Operations
Establish workflow governance, QA checkpoints and pre-launch risk controls for campaign delivery.
Controller Simulations
Evaluate live AI recommendations and produce a defensible, evidence-based decision log.
Final Operational Review
Conduct a full Marketing Controller review and submit your final certification assessment.
What changes when you choose an industry
When you select an industry, your Controller Simulations and examples are set in that context — the same core course, made more relevant to your day-to-day work.
The core learning outcomes and the assessment standard are the same for every learner, regardless of the industry you choose. Your industry selection changes the setting of the scenarios you practise on — it does not change the qualification you're working towards or how it's marked.
How it's delivered
Delivered fully online and self-paced — up to 24 hours of structured learning, typically completed over 2–4 weeks alongside work.
One-off payment gives lifetime access to the course materials.
Dr Gemma Pybus personally reviews every Controller Simulation and Final Operational Review, gives written feedback, and makes the certification decision. AI may assist with an initial marking pass, but does not make the final decision.
Included in your enrolment
- Foundation Primer introducing AI marketing governance
- All six Mission Briefings
- Controller Simulations based on realistic scenarios
- The Final Operational Review assessment
- Personal review by Dr Gemma Pybus with written feedback on every submission
- A numbered certificate and official completion record on successful completion
How you get certified
1. Create your account and enrol with a one-off payment.
2. Work through the six Mission Briefings at your own pace.
3. Complete the Controller Simulations, evaluating realistic AI-recommendation scenarios.
4. Submit the Final Operational Review.
5. Dr Gemma Pybus personally reviews your work and provides written feedback.
6. Once you meet the required standard, Dr Gemma Pybus's decision leads to a numbered Certified Marketing Controller certificate.